Commercial Leadership
As we move away from the traditional business- and product-oriented approach of adding value, we are now in the process of co-creating added value with the customer. High-quality customer interactions make it possible for an individual to have unique experiences with your company. Through Commercial Leadership, products and services become objects of added value built around individual experiences.
Customers nowadays are well-informed, networked, active and globally connected. Deregulation, new markets, new forms of regulation, need for sustainability, convergence of technologies and industries, and omnipresent connectivity now impact all facets of conducting business.
In the traditional way of conducting business, it was companies that decided what products and services they would produce and what was of value for the customer. Today value for the customer increasingly becomes a process of co-creation between the customer and your company. Commercial Leadership facilitates this new way of conducting business.
Mergers & Acquisitions
Mergers and Acquisitions are of great importance to the growth of businesses. Although businesses can address and clearly solve financial and legal issues related to them, they commonly overlook the cultural impact critical to their operations and success. Bright Collective help ease this transition.
A problem that many companies face with mergers and acquisitions is that they are motivated by their investors and rarely consider the needs of their employees. Whereas there are clear financial benefits for two companies becoming one, these benefits are realised at the expense of the culture of both organisations, resulting in a new dysfunctional working environment.
Bright Collective works to understand employee needs and develops a strategy that facilitate a successful mixing of organisational cultures while realising the benefits of the joined companies. Our culture-based approach help avoid the effects that changes in company ownership have on employee effectiveness and retention and takes care of the post-acquisition integration.
To find out how we can facilitate the merger and acquisition process for your company, contact Bright Collective today.
Free, half-day introductory workshop / webinar
Sign up now for a free introductory workshop / introductory webinar. Bright Collective will contact you within 24 hours with more information regarding date and location. Click here to go to the workshops / webinars.
Make an appointment today
A high standard of leadership at all levels, is of fundamental importance for any organisation. Make an appointment with us today and discover what this could look like for your organisation. Call Bright Collective at +44 20 8144 3955 or fill out our contact form.